Hi, I’m Pieter.
At 63, I found myself starting over — physically, emotionally, and professionally. After building a company from scratch and running it for over 13 years, I had to close the doors. It was one of the hardest decisions I’ve ever made.
But it also became the beginning of something new.
Today, pieter.life is my way of sharing this journey. Not from a pedestal — but from the ground up. It’s about rebuilding my health, living with balance, and rediscovering purpose in a season of life that many people think is meant for slowing down.
I’m working hard on my health and getting balance back in my life through a low-carb lifestyle, long-distance cycling, daily walks, and time in nature.
I’ve also found new purpose in developing a different kind of product, from the same garage where it all began in 2009. It does not fit into old categories. It is not only a snack, not only a supplement, not only a treat. Each recipe is built on eight pillars: flavor, texture, natural purity, balanced nutrition, foundational health support, everyday function, breaking boundaries, and form that matches function.
I test it all on myself first — in daily living, fasting, training, and recovery. If it helps me live better, I keep going. If not, I change it.
Here, you’ll find:
Regular reflections on health, purpose, and balance
Honest stories from behind the scenes
Updates on what I’m building and testing in the garage workshop
Thoughts for people over 50 who feel stuck or want to start something new
This isn’t a blueprint. It’s a shared experience.
I’m glad you’re here. If you’d like to follow along, sign up for my email. No spam. No hype. Just the journey.